Café du Cycliste enters the next phase of growth with minority investment from entrepreneur Gregory Mager

Nice / London, 20th September of 2021,

The founders of Café du Cycliste have sold a minority stake to entrepreneur Gregory Mager, co-founder of Maesa, a French beauty products incubator. Café du Cycliste was founded in 2010 by Remi Clermont and Andre Stewart in a traditional café nestled in the hills above the Cote d’Azur. Little more than a decade later, the company has established itself as a leading cycling and outdoor apparel brand. 

Based in the cycling paradise of Nice, the brand’s clothing has an instantly recognisable and individual aesthetic. It blends exceptional quality with innovative design and a twist of modern French style. 

With a current team of over thirty, the brand has three standalone stores - in Nice, London and Mallorca -, and a worldwide network of retail partners that sit alongside the brand’s own website, cafeducycliste.com. 

Revenues in 2020 grew more than 50% and are projected to top 10 million euros in 2021. 

 “We are excited to welcome Greg as a new partner and board member” explained Andre Stewart and Remi Clermont “Greg brings immense experience with him, after scaling a beauty business, Maesa, from scratch to a $350M company with 7 offices and over 400 team members. Café du Cycliste can only benefit from this type of expertise”.

For Oliver Brown, Café du Cycliste President, the timing couldn't be better.

“The brand’s authenticity and unique design philosophy has put it at the forefront of the strong growth within the cycling industry. And our deep roots in the outdoor world have allowed for a seamless crossover into both outdoor apparel and lifestyle fashion. We’ve seen in the last few years how cycling is becoming more and more popular. Now is the perfect time to accelerate and Greg will help us achieve this next stage of growth”.

“Andre, Remi, Oliver and the team have built a remarkable brand with a unique style that crosses over from the traditional cycling community. Café du Cycliste is now a mature outdoor brand with incredible attention to details and unrivalled quality”, said Gregory Mager.

“Having reviewed many companies in the space, Café du Cycliste definitely caught my eye. I found extraordinary growth and profitability levels within the brand and I am looking forward to helping them accelerate growth even further and reach new heights”.

About Café du Cycliste:

Café du Cycliste was born in 2010 in a traditional French café and founded on a love of cycling and a desire to produce technically exceptional apparel with a twist of modern French style. The company has been in the top 500 fastest growing companies in France for the last three years in a row and now has more than thirty employees. 

For more information please visit www.cafeducycliste.com or follow them on Facebook, Twitter, Instagram and Linkedin.

About Gregory Mager: 

Gregory Mager is the Co Founder of Maesa, a leading beauty incubator owned by Bain Capital. He is also an active investor with a focus on outdoor and wellness businesses and he is passionate about cycling.

Find Gregory Mager on Linkedin.

For more information, please get in touch with Clara.s@cafeducycliste.com