BOUTIQUE OPENING | Café du Cycliste arrives at Mont Ventoux, the Giant of Provence
Café du Cycliste has opened its second retail space in France, in the Provençal village of Bédoin at the foot of the legendary Mont Ventoux. Only a few mountain roads away from its home base of Nice, the boutique brings its premium cycling style to one of road cycling’s holy places.
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Passing cyclists can browse the complete range of Café du Cycliste products, plus some store-specific specials, and grab an espresso on the shady terrace before attempting one of the world’s most famous climbs.
Housed in a former grocery store, the new location retains details of its former life while presenting a cool, clean look. The Paris and New York based architecture and design studio Saint Lazare partnered with Café du Cycliste and oversaw the creative direction and architectural renovation of the space.
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In keeping with the brand’s ‘Forever Outsiders’ spirit, Café du Cycliste Ventoux has gravel bikes available to rent, to help cyclists discover the lesser-known sides of the Bald Mountain. The first rental partner is Sarto, followed by Basso and Lauf with new providers making their debut around every six weeks subsequently .
Anchored on the Côte d’Azur, Café du Cycliste is a French label dedicated to sharing a passion for cycling and the outdoors. Our technical and lifestyle products are predominantly made in Europe, using recycled and sustainable materials wherever possible. Each piece is designed to go further, move faster, and explore more. What began back in 2009 as a simple idea to do things differently has become a community of like-minded people who share the same values, beliefs, and a desire to be #foreveroutsiders.
ABOUT SAINT-LAZARE
Based in Paris, with offices in New York, carrying out projects around the world. Saint-Lazare is an architecture and design studio creating brands, places and objects. www.saint-lazare.com / @saintlazareparisnyc
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