Our fifth retail store is now open, at Frauenstraße 12, in sight of the colourful awnings and hustle and bustle of the historic Viktualienmarkt.
With premium barista coffee and drinks and snacks - not to mention bike parking - it’s an ideal place to begin or end a ride and is destined to become a community hub for the city’s cyclists. A regular programme of events and rides will begin soon.
A launch party on Thursday 4 December welcomed in the Munich cycling community, to introduce our range of men’s and women’s performance cycling and outdoor apparel as well as casual wear, accessories and bags, all with a twist of our Côte d’Azur style. It’s our first permanent retail presence in the cycling-mad German market, and there’s no better place for us than this dynamic city with its flourishing outdoor culture, surrounded by the lakes, mountains and beautiful landscapes of Bavaria.
As with our other spaces in cycling hotspots, Café du Cycliste Munich takes cues from the local environment and heritage - in this case the famous market on its doorstep – and mixes them into our distinctive retail design language. Interior design and shopfitting have been overseen by our long-term Paris-based design partner A.S.L.
Munich is our second store opening this year, after Paris in June. It joins our roster of existing stores in Nice, Palma (Mallorca) and Bédoin (Mont Ventoux).
Stay in touch with everything that’s going on at the Munich shop by following @cafeducycliste_munich or join the Café du Cycliste Munich Strava Club
For more information, please get in touch with: lenamarie.g@cafeducycliste.com or presse@cafeducycliste.com
Anchored on the Côte d’Azur, Café du Cycliste is a French label dedicated to sharing a passion for cycling and the outdoors. Our technical and lifestyle products are predominantly made in Europe, using recycled and sustainable materials wherever possible. Each piece is designed to go further, move faster, and explore more. What began back in 2009 as a simple idea to do things differently has become a community of like-minded people who share the same values, beliefs, and a desire to be #foreveroutsiders.
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